Content Strategist | Features Writer
ABOUT
My experience as a features writer and content strategist has allowed me to explore a variety of Indian brands, culture, music, artists, restaurants, and new experiences ideal to recommend to readers. I’ve brainstormed, curated and created written and video content around personalities, shopping, eating and things to do. From content strategy to managing a team and a city's operations, organising events, driving up app downloads, creating social media strategy, producing and hosting video series—my career has trained me for several tasks.
Over the years, my career has allowed me to explore and write for different audiences in Mumbai, Pune, Ahmedabad and Toronto. I’ve managed to find interesting people and sniff out stories to cover under various beats.
Writing, editing copy, fact-checking, proofreading, conducting interviews and sticking to tight deadlines are tasks that I’m familiar with and enjoy as well. While most of my career has been spent in the digital space, my training and internships with print magazines and newspapers have fuelled in discipline around proofing copy and have equipped me to develop a skillset that's fit for print and online publications.
PORTFOLIO OF WORK
Articles | Videos | Social Media
As a content strategist and writer for Tiramisu Media Solutions, I helped create a strategy to launch the coffee brand, Bean Good on Instagram. The idea was to showcase the coffee concentrate as an easy to make, quick coffee. We highlighted this by launching a series of 'Not Coffee' posts.
As a freelance content writer and strategist for Tiramisu Media Solutions, I had the opportunity to work on Simpli Namdhari's a popular grocery chain in Bangalore. I worked on copy for social media, app and web banners, and weekly SMS content.
Another project for Tiramisu Media Solutions; I worked on creating a strategy and Instagram posts for Bumberry Cloth Diapers. The idea here was to educate the audience on the benefits and the ease of using cloth diapers, along with educating them about the products.
As part of my column, Amdavadis, for The Sparrow News, I spoke to the founders of Chhapa. The brand is reviving an age-old art form to craft contemporry fashion.
At LBB, I assisted the production for This or That: a video property that compared two same/similar dishes. For the series, I was incharge of writing the script, hosting and planning the growth of the series.
While working at Burrp, I wrote several restaurant reviews. Our constant aim was to not just review the restaurant but also convey its story. This piece highlights exactly that. It reports the opening of Mumbai's first Irani cafe in 50 years, at a time when several were shutting shop and reviews the offerings.
During my internship at Hindustan Times Brunch, I interviewed the illustrators of the famous Facebook page, The Happy Page.
At Burrp, we published a few articles on FirstPost as well, as the two were sister companies. This is one of the pieces for Burrp and FirstPost. It chalks out a food walk our readers could go on in Sion Koliwada, a neighbourhood synonymous with great Punjabi cooking.
Go Here, Do This was a weekly video-series which I helped co-produce, script and hosted for LBB Pune. For one of the episodes, we meandered down FC Road and made it a special episode, highlight things to do on that one street.
For LBB India, I created the LBB For Business Instagram page which targeted the company's merchant vendors, collaborators and advertisers. For the page, I helped plan the initial aesthetic, drew out the content strategy, day-to-day copies for posts and planned the weekly content calendar in tandem with LBB' Medium blog and merchant newsletter.
Through the pandemic, as LBB expanded its Shop range, we created Jugaad Chef, a video series focused on showcasing food brands on LBB. We created supporting recipes that were easy to recreate at home and featured products that make cooking easier. For this video, I developed the recipe, shot the video on phone and scripted it as well.
During my Journalism programme at Humber College, Toronto, Canada; I created The Bug's Life for my thesis project; a website that talks about entomology and how the future of food might be insects. Entomology was extremely topical in Toronto in 2016-17, as chefs were experimenting and working to create recipes using insects as food.
RESUME
CONTENT STRATEGIST - FUTURE RETAIL
Creating content strategy and writing email, website, ads, social media and overall content at Sorrentina Honestly Italian, a D2C brand.
Creating social media strategy and content for Sorrentina's restaurant.
FREELANCE CREATIVE CONTENT WRITER - TIRAMISU MEDIA SOLUTIONS
Created social media strategy and content for brands like:​
Simpli Namdhari's
Bean Good
Bumberry
Shalimar Agarbatti
Waggoner Eye Vision
MANAGING EDITOR LIFESTYLE & SOCIETY - THE SPARROW
• Created a content strategy for The Sparrow’s website and social media.
• Wrote a weekly column, Amdavadis, highlighting entrepreneurs from Ahmedabad.
• Wrote news headlines for and shot Instagram reels daily.
• Incharge for hiring and building The Sparrow’s team of independent writers and interns.
• Commissioned articles to freelancers and independent writers.
• Maintained Excel sheets to keep track of daily articles, social media posts, and to manage payments for independent writers.
ASSISTANT MANAGER CONTENT OPERATIONS PUNE - LBB
• Team lead for LBB Pune (5 members): Single point of contact for approval and direction of content (written, video and social) across all platforms and all other operations for LBB in Pune.
• Strategised, curated, edited, proofread, fact-checked content posted on LBB Pune for web & app.
• Strategised & oversaw social media for LBB Pune's Instagram & Facebook
• Produced & hosted three video series: Go Here Do This, This or That, Jugaad Chef
• Managed influencer collaborations for events like LBB’s Fit & Lit; curated influencer-hosted video properties like Home Tours
• Organised and hosted community events & workshops to boost LBB’s presence in Pune
• Curated and created content for LBB Shop, LBB’s e-commerce platform
• Occasionally assisted sales team with branded content, attending sales meetings in Pune & generating leads
• Managed LBB India’s Twitter & LinkedIn accounts
• Wrote B2B content for LBB India’s Medium blog and newsletters for partner merchants
COPY-EDITOR AND FEATURES WRITER - BURRP.COM, NETWORK 18
• Wrote features, restaurant reviews and created list-stories
• Edited the national editorial team’s storiesÂ
• Trained new recruits on the stylesheet, reviewing and writing SEO-friendly storiesÂ
• Managed editorial team in absence of the editor
INTERNSHIPS
inSauga, inBrampton, inHalton.com, Canada
Where Toronto/Where Essential, Canada
Brunch - Hindustan Times, Mumbai
Afternoon DC, Mumbai (Education & Careers supplement)
Youth Incorporated Magazine, Mumbai (Member of Junior Editorial Board - July issue)
G2 Magazine - Lokmat, Mumbai